【場景篇】產(chǎn)品開發(fā)英文用語之市場調(diào)查

2018-07-19 21:00:0013:09 3.3萬

所屬專輯：商務(wù)英語隨口說

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背景：里面一共有2個人物,分別是Y品牌開發(fā)部門的Frank和Sarah。

純英文對話示例
Frank: Do you have any ideas about the new brand of sportswear?

Sarah: Actually I don't have any fresh ideas yet. I think we'd better carry out a market research first to get in-depth knowledge about people's demands in sportswear.

Frank: You have a point here. May be we can use some methods to collect information from people, such as face-to-face questionnaires, telephoning and interviews.

Sarah: Yes. As for me, instead of the methods you mentioned below, online questionnaire is an efficient and direct way to gather information. Both face-to-face questionnaire and telephoning are costly and time-consuming. On the one hand, we need to hire many people to do the job. On the other hand, the papers printed for the face-to-face investigation will be a huge waste. What's worst, we will even need to hire people to digitalize the information. But online questionnaire can just skip all these disadvantages.

Frank: You are right. We could also send lucky customers free samples from our other brand series to help them to learn more about our products.

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中英文對照對話示例
Frank: Do you have any ideas about the new brand of sportswear? 你對新的運(yùn)動服產(chǎn)品品牌有什么想法嗎？

Sarah: Actually I don't have any fresh ideas yet. 實(shí)際上我還沒有什么靈感。I think we'd better carry out a market research first to get in-depth knowledge about people's demands in sportswear. 我認(rèn)為我們最好先進(jìn)行一場市場調(diào)查來深入理解人們對于運(yùn)動服的需求。

Frank: You have a point here. 你說到點(diǎn)子上了。May be we can use some methods to collect information from people, such as face-to-face questionnaires, telephoning and interviews. 也許我們可以使用一些方法向人們收集信息，比如面對面的調(diào)查問卷、電訪、訪談。

Sarah: As for me, instead of the methods you mentioned below, online questionnaire is an efficient and direct way to gather information. 在我看來，除了你以上提到的方法，在線調(diào)查問卷是一個收集信息高效和直接的方法。Both face-to-face questionnaire and telephoning are costly and time-consuming. 面對面調(diào)查問卷和電訪都成本很高且花時間。On the one hand, we need to hire many people to do the job. 一方面，我們需要雇傭需要人來做這個工作。On the other hand, the papers printed for the face-to-face investigation will be a huge waste. 另一方面，用于面對面調(diào)查而印刷的紙會是一個非常大的浪費(fèi)。What's worst, we will even need to hire people to digitalize the information. 更糟的是，我們還需要雇傭人來讓這些信息電子化。But online questionnaire can just skip all these disadvantages. 但是在線問卷調(diào)查就不會有這些缺點(diǎn)。

Frank: You are right. 你是對的。We could also send lucky customers free samples from our other brand series to help them to learn more about our products. 我們還可以給幸運(yùn)客戶郵寄我們其他品牌系列的樣品來幫助他們更加了解我們的產(chǎn)品。

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詞匯&短語
new brand 新品牌
sportswear ['sp??tswe?]n. 運(yùn)動裝
fresh idea 靈感,新穎的想法
would better do sth. 最好...做
carry out 進(jìn)行，執(zhí)行,實(shí)現(xiàn)
market research 市場調(diào)查[貿(mào)]
in-depth knowledge 深入理解
people's demands 人們的需求
You have a point here 你說到點(diǎn)子上了
collect information 收集信息
face-to-face questionnaire 調(diào)查問卷
telephoning 電訪
interview ['?nt?vju?] n.訪談
As for me 對于我，在我看來
gather information 收集信息
be costly ...成本高
time-consuming 耗費(fèi)時間的
On the one hand... On the other hand... 一方面...另一方面...
hire sb. 雇傭某人
the papers printed 打印的紙張
a huge waste 巨大的浪費(fèi)
free sample 免費(fèi)樣品
brand series 品牌系列
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