【場景篇】產(chǎn)品開發(fā)英文用語之產(chǎn)品定價

2018-07-26 21:00:0211:33 3.3萬

所屬專輯：商務(wù)英語隨口說

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背景：里面一共有2個人物,分別是Y品牌開發(fā)部門的Frank和Sarah。Frank和Sarah討論產(chǎn)品定價問題。

純英文對話示例

Frank: Now I think it is the right time to discuss about the price for the new product.

Sarah: Yup. I think there are two things to be considered when we set price for a new product. The first thing to be taken into account is the cost, because material cost is the basis of the product. Since we produce a certain product for profit, the selling price is bound to be higher than the cost. Secondly, we need to consider who the consumer is. It means that we need to think about the consumer positioning in advance. For example, different people in different age groups can accept different price levels.

Frank: I quite agree with you. Besides what you mentioned, competitor's entering cannot be ignored. A buyer's decision may depends on competitor's price and a lower price may be effective to discourage the competitors to enter the market very quickly.

Sarah: Absolutely. I've just thought that except the material cost, we also need to think ahead to transportation cost and advertising cost.

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中英文對照對話示例

Frank: Now I think it is the right time to discuss about the price for the new product. 我認(rèn)為現(xiàn)在是時候為新產(chǎn)品討論定價了。

Sarah: Yup. 是的。I think there are two things to be considered when we set price for a new product. 我認(rèn)為在為新產(chǎn)品定價時，有2方面需要考慮。The first thing to be taken into account is the cost, because material cost is the basis of the product. 第一方面需要考慮的是成本，因為材料成本是產(chǎn)品的基礎(chǔ)。Since we produce a certain product for profit, the selling price is bound to be higher than the cost. 由于我們生產(chǎn)某種產(chǎn)品是為了獲取利潤，售價一定要比成本高。Secondly, we need to consider who the consumer is. 第二，我們需要考慮顧客是誰。It means that we need to think about the consumer positioning in advance. 這意味著我們需要提前考慮消費者定位。For example, different people in different age groups can accept different price levels. 例如，不同年齡段的人群能接受的價格水平也不同。

Frank: I quite agree with you. 我非常贊同。Besides what you mentioned, competitor's entering cannot be ignored. 除了你所提到的，競爭者的進(jìn)入也不可忽視。A buyer's decision may depends on competitor's price and a lower price may be effective to discourage the competitors to enter the market very quickly. 一個買家的決定很可能會根據(jù)競爭對手的價格，并且較低的價格也許會有效阻止競爭對手過快地進(jìn)入市場。

Sarah: Absolutely. 當(dāng)然。I've just thought that except the material cost, we also need to think ahead to transportation cost and advertising cost. 我剛想到除了材料成本，我們也需要提前考慮運輸成本和廣告成本。

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詞匯&短語

the right time 恰當(dāng)、合適的時間

yup [j?p] int. 是的（等于yes）【口語】

...to be considered ...需要考慮

set price for 為...定價

take into account 把...考慮進(jìn)去

material cost 材料成本

the basis of ...的基礎(chǔ)

produce a certain product 生產(chǎn)某種產(chǎn)品

for profit 為了利潤

selling price 賣價,售價