商務(wù)口語(yǔ)——市場(chǎng)調(diào)研

The objective is to gather customer feedback on new products. 

目的是搜集顧客對(duì)新產(chǎn)品的反饋。

Do you have any thoughts on the quality of our new product?

你對(duì)我們新產(chǎn)品的質(zhì)量有什么看法？

Are there any other problems or suggestions you have about our products?

你對(duì)我們產(chǎn)品還有什么其他問(wèn)題和建議？

What's your opinion about the price of our products?

你對(duì)產(chǎn)品的價(jià)格有什么看法？

How do you like/What do you think about our new design?

你覺得我們的新設(shè)計(jì)怎么樣？

Do you think our product is at a reasonable cost?

你覺得我們的產(chǎn)品價(jià)格合理嗎？

How is market research carried out?

如何進(jìn)行市場(chǎng)調(diào)研？

In which aspects do you think we need to improve?

你覺得我們哪個(gè)方面有待提高？

經(jīng)典對(duì)話

A: In recent years, we have made amazing achievements in electronic products.

近幾年，我們?cè)陔娮赢a(chǎn)品方面取得了很驚人的成績(jī)。

B: I heard. How did you do that?

我聽說(shuō)了，你們是怎么做到的？

A: The main reason is that we often do market research, research customer attitudes and hobbies. 

最主要的原因是我們經(jīng)常做市場(chǎng)調(diào)研，研究客戶的態(tài)度和愛好。

B: As far as I know, you have a lot of regular customers.

據(jù)我所知，你們有很多的老顧客。

A: Yes. We regularly maintain regular customers and collect their feedback. 

是的，我們會(huì)定期維護(hù)老顧客以及收集他們的反饋。

B: How do you protect your regular customers?

你們是如何維護(hù)老客戶的？

A: We have special people who are responsible for regular contact with regular customers and we give birthday or holiday gifts to regular customers who buy a lot of products. This is a great way to get a boost in sales. But then we found that relying solely on regular customers was not a good decision, so we decided to strengthen the market research and gather more information from different resources. 

我們有專人負(fù)責(zé)定期聯(lián)絡(luò)老顧客，而且對(duì)于那些購(gòu)買很多產(chǎn)品的老顧客，我們會(huì)贈(zèng)送生日或者節(jié)假日禮物。這是一個(gè)很好的辦法，我們之前就借助這個(gè)，銷量得到了提升。不過(guò)后來(lái)我們也發(fā)現(xiàn)，純粹依靠老顧客也不是一個(gè)很好的決策，我們研究后決定加強(qiáng)市場(chǎng)調(diào)研，從不同渠道搜集更多的信息。

B: That means you're only working on new customers?

意思是你們只致力于開發(fā)新客戶？

A: No. We will stick to our approach to old customers and develop new ones.

不是的，我們會(huì)堅(jiān)持對(duì)老顧客的做法，并且開發(fā)新顧客。

B: okay. Can you explain the market research to me?

好的，你能給我解釋一下市場(chǎng)調(diào)研嗎？

A: Well, in a nutshell, one of the goals of market research is to know whether there's a market for the product and its sales potential.

簡(jiǎn)單地說(shuō)，市場(chǎng)調(diào)研的目標(biāo)之一就是了解產(chǎn)品是否有市場(chǎng)以及產(chǎn)品的銷售潛力。

B: Yes, but I'd like to remind you that you must not ignore regular customers. 

是的，不過(guò)我要提醒你的是，你們千萬(wàn)不能忽略老顧客。

A: You said it. 

你說(shuō)的對(duì)