NEWS ON 0317
“HI, MOM” MEANS HIGH PROFITS, BUTWHO'S MAKING THEM?
《你好，李煥英》爆紅背后的真正贏家
Welcome to Money Talks. I’m Timothy Pope / ICS news anchor.
歡迎收聽今天的《財(cái)?shù)馈罚?/span> 我是Timothy Pope / ICS主播
The Year of the Ox has started on high for China’s film industry. The most eye-catching film so far is the bitter-sweet comedy【悲喜劇】, Hi, Mom. Zhang Shixuan finds out who’s profiting from the movie’s success.
牛年伊始，對于中國電影業(yè)來說，也是開了個(gè)好頭。最受關(guān)注的莫過于《你好，李煥英》這部令觀眾笑中帶淚的電影。記者張?jiān)婅饷茈娪氨t背后的大贏家。
It’s been more than a month since Hi, Mom’s release, but enthusiasm【激情】for the film is far from fading. Telling the story of a young woman in deep grief at her mother’s death in a car accident and who travels back in time to meet her mom in 1981, the film held first place in China's daily box office for 25 consecutive【連續(xù)的】days.
電影講述了一個(gè)女孩在母親因車禍去世后悲痛萬分，卻意外地穿越回1981年，并遇見了年輕時(shí)的母親的故事。上映月余的《你好，李煥英》自2月15號起已連續(xù)25天“霸榜”國內(nèi)電影票房第一名。
With a production cost of just 80 million Yuan, Hi, Mom hit the 5 billion Yuan mark at the box office within just 23 days of release, the fastest income-earner in China's film history. And since it's still on in cinemas, the figure just keeps climbing. So who's the biggest winner in the film's success?
《你好，李煥英》的制作成本僅為八千萬，卻成為了中國電影最成功的作品之一。上映23天，票房即突破50億元，其創(chuàng)收速度堪稱中國影史之最。由于電影目前依舊在院線上映，這個(gè)數(shù)字只會不斷增加。所以，誰是這場勝利背后的贏家呢？
The movie's distribution is being handled by four major distributors【發(fā)行方】 and four affiliates【附屬；分會】.
據(jù)悉，《你好，李煥英》包括了四大主要發(fā)行方與四家聯(lián)合出品方。
Interviewee: Max Yang, Film Producer
受訪者：楊先生 電影制作人
“The top winners, I will say, are the multiple distributors of that movie, the movie, the distributors who trusted the movie who bet on【打賭】 the movies, because we knew it was down in a deal. We called a minimum guarantee.
“我認(rèn)為最大的贏家會是這部電影的多個(gè)發(fā)行方，包括相信這部電影、愿意賭一把的發(fā)行方，因?yàn)槲覀兌贾肋@其實(shí)就是‘打包的買賣’，業(yè)內(nèi)稱之為‘保底發(fā)行’。
In this kind of guarantee, distributors pay a fixed amount for the rights to show the movie. Essentially, they buy the film from producers for a lump sum【一次性支付】, and then keep all the box office receipts for themselves. The alternative【可供選擇的事物】 is for distributors to pay a small fee up front and then split the box office receipts with the film's production company. Hi, Mom’s producers sold their rights in the film for 1.5 billion Yuan, which would leave the distributors with a very tidy share of those box office receipts. It all comes down to the fact that movie finance in China is becoming more conservative these days.
在保底發(fā)行中，發(fā)行方支付一筆固定數(shù)額，獲得電影的放映權(quán)。一種是發(fā)行方從制作方處以全額支付買下電影，并將獲得保底票房之外的全部超額收益。另一種方式是發(fā)行方支付較少的數(shù)額，在保底票房的基礎(chǔ)上，高出的票房由制作方和發(fā)行方按一定比例分賬?！赌愫茫顭ㄓⅰ返闹谱鞣綄l(fā)行權(quán)以15億元賣出，這意味著發(fā)行方將會拿到數(shù)額不菲的票房收入。歸根結(jié)底，近年來，國內(nèi)的電影金融業(yè)更加趨于保守。
Interviewee: Max Yang, Film Producer
受訪者：楊先生 電影制作人
Generally, the industry has been less busy or has been cooling off compared to early years. And people spend less money in making a movie. So I'm talking about budget cut. A couple of years ago people kind of feel natural about a movie, easily passing 1 billion benchmark【基準(zhǔn)】in about a week or so. But now, some movies will even having problems passing 100 million. So people are not that taking things for granted. And I think people understand the reality better.
“總體來說，電影業(yè)相比往年的熱度有所減退，對于電影制作的投資也在減少，所以我要說的是預(yù)算縮減的問題。幾年前，大家都覺得一部電影在一周內(nèi)達(dá)到十億的基準(zhǔn)票房是很正常、很簡單的。但現(xiàn)在，許多電影想要超過一億都有難度，所以人們不再那么想當(dāng)然了。我想，大家對現(xiàn)實(shí)情況也看得更清楚了。”
Yang says this trend will help the film production industry consolidate the position of core players, and so maintain healthy growth. Just Monday, Huanxi Media Group said it has acquired exclusive China distribution rights to the sports drama film for a minimum guarantee of around 600 million Yuan. The producers’ costs in making the film were 300 million, which leaves them with a profit - and Huanxi with the hope the film will do much better than its 600 million-yuan bet.
楊先生認(rèn)為，這樣的趨勢能夠鞏固主要電影從業(yè)者的地位，確保整個(gè)產(chǎn)業(yè)良性發(fā)展。就在周一，歡喜傳媒集團(tuán)宣布獲得一部體育傳記類電影的國內(nèi)發(fā)行權(quán)，保底發(fā)行費(fèi)用為六億。這部電影的制作成本為三億元，也能給制作方帶來一定利潤，而歡喜集團(tuán)方面表示，希望這部電影能夠超過預(yù)期的六億票房。
#熱詞加油站
bitter-sweet comedy【悲喜劇】
consecutive【連續(xù)的】
distributors【發(fā)行方】
affiliates【附屬；分會】
lump sum【一次性支付】
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