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▍原文
Shares in Sanrio shot up as much as 15 percent on Thursday morning after the Japanese company behind Hello Kitty struck a licensing deal with Chinese ecommerce group Alibaba in a bid to expand its footprint.
The five-year deal signed with Alibaba’s intellectual property licensing subsidiary, Alifish, will cover Sanrio’s cast of characters including Hello Kitty, My Melody and her rival devilish rabbit character Kuromi — a hugely popular character in China after a local influencer with more than 14mn followers posted a viral video on social media last year.
“We expect not only a notable increase in our merchandise volume with the platformer giant, but also some potential clues from the tech company as we explore new businesses in metaverse and blockchain,” said a Sanrio spokesperson.
▍語言點(diǎn)
1. shoot up 激增，飆升
· Sales shot up by 9% last month.
上個(gè)月的銷售額激增了9%。
2. strike a deal 達(dá)成協(xié)議
3. in a bid to 為了
4. expand one’s footprint開拓市場
· footprint /?f?tpr?nt/ n. 腳印
· in a bid to expand one’s footprint 為了擴(kuò)大商業(yè)版圖
5. intellectual property(IP) 知識(shí)產(chǎn)權(quán)
6. subsidiary /s?b?s?di?ri/ n. 子公司
7. devilish /?dev(?)l??/ adj. 邪惡又迷人的
8. viral /?va??r(?)l/ adj. 傳播廣泛的；病毒性的
· a viral video 爆火視頻
· go viral 爆火
· Their video has now gone viral with millions of views.
他們的視頻爆火，已有數(shù)百萬播放量。
9. notable /?n??t?b(?)l/ adj. 顯著的
10. merchandise volume 商品交易額
11. metaverse /?met?v??s/ n. 元宇宙
12. blockchain /?bl?kt?e?n/ n. 區(qū)塊鏈
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