英語新聞︱中國APP廣受海外用戶歡迎

英語新聞︱中國APP廣受海外用戶歡迎

Fromthe world's top short video application TikTok to the biggest fast-fashion appShein and emerging music-video app StarMaker, a rising number of mobile appsdeveloped by Chinese companies are influencing people's daily lives across theglobe.

用TikTok刷短視頻，用SHEIN追趕時尚，用StarMaker唱歌……來自中國的移動應(yīng)用軟件（APP）正成為全球網(wǎng)友日常生活不可或缺的一部分。

Anew report published by market consultancy iResearch showed that the overseas revenue ofChina's entertainment apps grew 204 percent year-on-year in 2021.

數(shù)據(jù)研究機(jī)構(gòu)艾瑞咨詢發(fā)布的《2022年移動應(yīng)用出海趨勢洞察白皮書》顯示，2021年中國娛樂類APP呈現(xiàn)井噴式收入增長，增長了204%。

Inaddition, a report from US search giant Google said that the downloads of appsmade by Chinese developers among the world's top 1,000 applications nearlydoubled over the past decade, from 8 percent to 14 percent.

谷歌發(fā)布的《2021移動應(yīng)用全球化指南》顯示，2011年到2021年上半年，中國廠商在前1000名全球應(yīng)用下載量APP中的占比從8%升至14%。

Industryexperts said this demonstrated Chinese companies' strong innovativecapabilities, but they also face challenges amid rising geopolitical tensions.

業(yè)內(nèi)人士表示，這呈現(xiàn)了中國企業(yè)巨大的創(chuàng)新活力，在日益緊張的地緣政治局勢中，中國企業(yè)同時面臨著艱巨挑戰(zhàn)。

"Chinesecompanies are playing a bigger role in global mobile app innovation, thanks tothe rapid development of the digital economy. The momentum of digitalconsumption and 5G commercialization promoted the continuous innovation anditerative upgrading of digital technologies, thus driving the huge innovativevitality of app developers," said Wang Peng, a researcher at the BeijingAcademy of Social Sciences.

北京市社會科學(xué)院研究員王鵬表示：“由于數(shù)字經(jīng)濟(jì)的快速發(fā)展，中國企業(yè)在全球APP創(chuàng)新中發(fā)揮著越來越大的作用。數(shù)字消費和5G技術(shù)助力數(shù)字技術(shù)的不斷創(chuàng)新和迭代升級，從而為APP開發(fā)者注入了巨大的創(chuàng)新活力。”

"TheChinese government has also been making great efforts in driving digitalinnovation and encouraging companies to deeply integrate digital technologieswith the real economy," Wang added.

“中國政府也一直在大力推動數(shù)字創(chuàng)新，鼓勵企業(yè)將數(shù)字技術(shù)與實體經(jīng)濟(jì)深度融合?！蓖貔i補充說。

Wangalso said that such efforts have led to the development of a group of industryleaders that are able to leverage their innovative ability to contribute toglobal industrial development.

王鵬指出，我國已經(jīng)培養(yǎng)了一批能夠利用其創(chuàng)新能力為全球工業(yè)發(fā)展做出貢獻(xiàn)的行業(yè)領(lǐng)導(dǎo)者。

TheiResearch report noted that Chinese gaming apps continued to be the majorrevenue driver of the nation's apps overseas, but social networking apps havealso displayed growth momentum over the past year.

艾瑞咨詢的報告指出，游戲類APP一直是中國應(yīng)用在海外的主要收入來源，而社交類APP在過去一年也顯示出增長勢頭。

TheUnited States, Japan and South Korea were the main overseas sources of incomefor Chinese apps. Notably, downloads of Chinese apps also increased in Africa,the Middle East and Southeast Asia last year, among which the African marketwas the most prominent, with a total growth rate of 18.9 percent year-on-year.

北美、東亞（日韓）、歐洲一直是出海應(yīng)用主要的收入來源地。值得注意的是，中國APP在非洲、中東及東南亞地區(qū)下載量有所上揚，其中非洲地區(qū)最為突出，增速為18.9%。

StarMaker,a karaoke video app enabling users to create and share music videos, quicklywent viral in 102 countries and regions, where it has become one of thebest-selling music apps.

StarMaker是一款音配類社交應(yīng)用，用戶在上面可以制作和分享音樂視頻。這款應(yīng)用迅速在102個國家和地區(qū)走紅，成為熱門音樂應(yīng)用。

"Theglobal market is promising for Chinese companies. Though it takes a longtime to develop a brand in foreign markets, Chinese companies are good atresearch and development, meaning products can quickly be technology-driven andmeet local needs," said Fang Han, CEO of Kunlun, the developer ofStarMaker.

昆侖萬維首席執(zhí)行官、StarMaker開發(fā)者方漢說：“全球市場對中國企業(yè)來說大有可為。盡管APP在海外扎根需要很長時間，但中國企業(yè)擅長研發(fā)，這意味著產(chǎn)品可以迅速由技術(shù)驅(qū)動，滿足當(dāng)?shù)氐男枨??！?/p>

"Aftersuccess in one market, we are also able to quickly spread this to othercountries," Fang said, adding that the company has a dominant position inmarkets in Southeast Asia, Africa and the Middle East.

方漢表示，“在一個市場取得成功后，我們也能迅速將其推廣到其他國家?！崩鋈f維的出海業(yè)務(wù)在東南亞、非洲和中東市場占據(jù)主導(dǎo)地位。

Smalldevelopers from China are also warming up the global mobile app market. US techcompany Apple Inc said that more than 5 million third-party developers in itsiOS app ecosystem are from China, up from 4.4 million a year ago, and they haveincreasingly become a major force in the global app economy.

中國的小型APP開發(fā)團(tuán)隊也在蓬勃發(fā)展。蘋果官網(wǎng)發(fā)布消息稱，蘋果大中華區(qū)的注冊開發(fā)者數(shù)量現(xiàn)已超過500萬，比去為440萬，這些開發(fā)者已經(jīng)日益成為全球APP市場的主要力量。

However,Huang Leping, head of technology, media and telecommunications at HuataiSecurities, said that many challenges remain for Chinese companies in goingglobal, especially as many countries have tightened up their data protectionpolicies.

然而，華泰證券TMT研究組負(fù)責(zé)人黃樂平表示，中國企業(yè)出海仍面臨阻力，尤其是在許多國家收緊了數(shù)據(jù)保護(hù)政策的情況下。

"Inthe past, companies have been able to build a set of algorithms in China andoffer services in foreign markets, where the data can be interconnected. But inthe future, companies may need to build supporting facilities in variouscountries to do that, which will greatly increase their operating costs andrisks," Huang said.

黃樂平說：“過去總部在中國，企業(yè)可能可以通過在海外復(fù)制一個大的‘總部’來實現(xiàn)‘全球化’，在數(shù)據(jù)可以互聯(lián)互通的地方提供服務(wù)；未來，一些企業(yè)或許需要像抖音一樣在各國本地建設(shè)配套的算法團(tuán)隊，以使用該國數(shù)據(jù)。此舉會大大增加企業(yè)的運營成本和風(fēng)險?！?/p>

記者：程鈺

revenue

英[?rev?nju?]；美[?rev?nu?]

n.稅收;財政收入;收益

momentum

英[m??ment?m]；美[mo??ment?m]

n.[物]動量; 勢頭; 動力; 要素，契機(jī)

promising

英[?pr?m?s??]；美[?prɑ?m?s??]

adj. 有希望的;有前途的