Learn the fundamentals of marketing by getting to the root of customer decision-making. Key topics include branding strategies (e.g., brand positioning, brand communications), customer-centric marketing strategy, and new market entry (e.g., channel strategy, marketing planning). After successfully completing this course, you can apply these skills to a real-world business challenge.
這門課程由全球頂尖商學(xué)院——賓夕法尼亞大學(xué)沃頓商學(xué)院提供。
課程將從顧客決策的制定出發(fā)，講授市場營銷的基礎(chǔ)知識。這門課集中于品牌戰(zhàn)略、客戶中心化和市場開拓。
更多內(nèi)容：https://www.coursera.org/course/whartonmarketing
