In this insightful episode, Bessie Lee sits down with Mark, a key figure at Accenture Song, to explore the intersections of sustainability, technology, and consumer behavior. Mark shares his journey from founding a design firm to becoming a thought leader and sustainability advocate at Accenture. They delve into the importance of customer-centricity, the challenges of purpose-led marketing, and the impact of generative AI on future customer interactions. Join us for a compelling conversation that sheds light on global trends and offers valuable takeaways for brands and marketers.
Key highlights:
Sustainability in Business: Discusses challenges in shifting business models to be more sustainable; Emphasizing behavior change among consumers and the need for relevant, value-based messaging in sustainability campaigns.
Purpose-Led Marketing challenges:The potential pitfalls of purpose-led campaigns and strategies to navigate them; Strategies for ensuring relevance to the audience and staying within a brand’s “permission space.”
Technology’s Dual Impact:The dual-edged nature of technological advancements and their societal impacts; The need for society to adapt and mitigate negative consequences.
Generative AI and the Future of Customer Interaction: The transformative potential of generative AI on interfaces and customers experiences; Preparing for AI-driven changes in brand interaction and customer service.
Creativity and Innovation in a Risk-Averse World: The decline in creativity due to efficiency-driven cultures; The need for differentiation in a world increasingly augmented by AI.
Decade of Deconstruction: the redefinition of life milestones and systemic trust; the impact of demographic and societal changes on brands and consumers.
If you're interested in the reports mentioned in this episode, you can download them through the following link.
Accenture Life Trends 2024:
https://www.accenture.com/cn-en/insights/song/accenture-life-trends
Our Human Moment
https://www.accenture.com/gb-en/insights/song/our-human-moment
【本節(jié)目由Withinlink碚曦投資協(xié)作體出品】
Mark Curtis
Global Sustainability and Thought Leadership Lead, Accenture Song
【主持】
李倩玲 Bessie Lee
廣告營銷行業(yè)資深從業(yè)者,商業(yè)觀察者
【后期制作】
小朱
【收聽方式】
推薦您使用Apple Podcast、小宇宙APP、喜馬拉雅、汽水兒APP、荔枝播客、網(wǎng)易云音樂、QQ音樂、Spotify或任意泛用型播客客戶端訂閱收聽《貝望錄》。
【互動方式】
微博:@貝望錄
微信公眾號:貝望錄+
商務合作:beiwanglu@withinlink.com
用戶評論
WinnieZhao98
好像在聽lecture
炎頭大隊長佐菲
這期也太硬核了