With Father's Day due to be celebrated on 18 June, retailers around the world are set to enjoy a significant boost. But while the amount of money we all spend on Father's Day continues to go up every year, it still trails far behind Mother's Day. Dr Lars Perner, a consumer psychologist at the University of Southern California, says that most of us simply think our mothers deserve better or bigger presents whereas perhaps dads are also less interested in tangible tokens of appreciation. Also, retailers have long made a big push on Mother's Day because demand for gift-giving was strong, and Father's Day more of an afterthought.?
Retailer:零售商
Boost:上漲,推動
Trail behind:落后于
Tangible:具體的
Token:象征
Afterthought: 事后想法
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